Memberships and donations benefit the community by:
- Helping build a world-class museum that will help position the region as a destination for tourists, scientists, researchers, students, families, and dinosaur enthusiasts
- Developing grades K-12 interactive, curriculum-based education programs on the natural history, palaeontology, geology, and archaeology of northwestern Alberta.
- Supporting scientific research, education, and interpretive programming that will enhance palaeontological exploration in the region
- Providing unique research opportunities for students and scholars from Alberta and around the world